Internet giant head of Marissa Mayer, Yahoo!, recently rumored to re-acquire a startup working in the areas of mobile advertising, AdMovate. The umpteenth time that the acquisition by Yahoo! Yahoo! is regarded as an effort to improve service advertisements that are considered “lackluster” lately.
Yahoo! via his blog on Tumblr, has officially announced the purchase AdMovate engaged in the mobile advertising services. AdMovate parties themselves have confirmed this issue by stating that they were aimed at helping advertisers to reach consumers at the right time and place via private message certainly be provide by AdMovate.
Quoted from a news release The Next Web today (18/7), Yahoo! states that carried AdMovate personalization technology can improve the ability of Yahoo! in advertising through the mobile platform. In addition, after the acquisition of all employees AdMovate instantly brought to the Yahoo! offices are located in Silicon Valley, USA.
Marissa Mayer as CEO of Yahoo!, concerning this acquisition had expressed interest in re-focusing the Yahoo! mobile services that could be left behind. According to him, the future of Yahoo! ‘s business models will be on the mobile segment in which this segment continues to experience a significant increase, “Yahoo’s future is on the phone. So we put the products for mobile phones, “he said.
In a blog post on tumblr, Scott Burke who is SVP of Display Advertising and Advertising Technology Yahoo! said Yahoo! is now trying to focus on investments in the mobile segment, “Yahoo is currently investing more in the purchase program and advertising on mobile phones,” she called.
Description Scott was indeed not a hoax. Yahoo! is just a period of four months was reported to have acquired 10 startup that Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software, Tumblr, and most recently Qwiki, and it is almost entirely a startup working in the mobile field. With the acquisition AdMovate which is a provider of mobile advertising services, then shopping “wholesale” a la Yahoo! The Yahoo! could be an attempt to break through the mobile industry is growing rapidly these days.