Some Useful Website Bounce Rate Facts and Tips
Website bounce rate is defined by Google as each time where you only have a website session composed of a single page. If you are not familiar with website bounce rates, then this means that you have not looked into this essential detail yet. You are only able to attain a higher conversion rate if you keep your visitors on your website for the longest possible time.
You should know that 45% is the average website bounce rate. So, if you are a website owner, you should aim for bounce rates between 40% and 26%.
Here you will find some useful tips to ensuring that your website bounce rates are reduced.
1) Look into your load time
You should expect to get a higher bounce rate if it takes a very long time for any website of yours to load. This is because most people cannot focus their attention on just waiting for one site to load while surfing the web. This is the reason why it is your responsibility to make sure that your website is optimized. Now you are all the more able to increase your load speed if your reduce the sizes of your files.
Try using NXPowerLite Coupon. This tool enables file compression that will optimize your website files. This, in turn, improves your load time and thus decreases your bounce rate. Try also using the AJAX tool. This tool is capable of loading your web page faster because they enable third party content to load slowly in the background.
2) Provide website visitors easy website navigation
Do not undermine the significant role your web design plays in your website. Though you have exerted some effort into putting some flash effects and themes for your website, you should know that the regular website viewer has certain preferences.
A lot of website visitors opt for convenience when browsing through your website; hence, placing your menu on top is a must. Always bear in mind that there are several pages that are provided in one website, and what the visitor clicks on may not be yours. This is the reason why you should provide an easy interface to your visitors that will lead them to exactly what page you want them headed.
3) Put an end to popups
Yes, to a certain level, popups may be viewed as beneficial, but oftentimes, they just create a negative impact on the entire website experience of the user.
A study conducted in 2013 has shown that 70% of people find popups very annoying.
If you cannot just simply stay away from popups, then you can still use them but with moderation. You can now take advantage of plugins in the market that only let you show popups on a certain period of time or everytime a website visitor decides to leave your website.
Popups are really useless when it comes to marketing your product, they just even increase your bounce rates.