Video Quality vs. Video Quantity: Which Gives More Value to Consumers?
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. It is not only that the consumer is king but it also takes producers doing their best to look at it from a consumers’ perspective when they offer their products and services to them.
In today’s business environment one has to take into consideration prerequisites set by consumers on how their want their products and services given to them like, for example, if you are offering coffee to your consumers you have to match it by the way they drink their coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.
In the marketing world, information dissemination is something very important. The importance of content is seen in the way people have expressed in when they say content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. Producers of information of entertainment must realize that it is not merely in having something to present to our viewers but customers today want to get value out of what they read or what they watch. And so the fight between video quantity and video quality.
It is not enough to simply produce as many videos as you can (video quantity) but rather the kind of video that you provide (video quality). By that we mean, making sure that the content behind the video that you provide is right for your audience. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.
Therefore in the marketing world today, video is now king if placed in the suitable order, but essentially not just any video. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. A positive impression of the brand is left when consumers watch an interesting video, and this is according to a high percentage of people.
If you build an emotional connection with your prospective client then you can gain good success at selling your products.