Monthly Archives: September 2017

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.


I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.


If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Hackers use Dropbox, WordPress to spread malware

The Chinese cyberspies behind the widely publicized espionage campaign against The New York Times have added Dropbox and WordPress to their bag of spear-phishing tricks.

The gang, known in security circles as the DNSCalc gang, has been using the Dropbox file-sharing service for roughly the last 12 months as a mechanism for spreading malware, said Rich Barger, chief intelligence officer for Cyber Squared. While the tactic is not unique, it remains under the radar of most companies.

“I wouldn’t say it’s new,” Barger said on Thursday. “It’s just something that folks aren’t really looking at or paying attention to.”

The gang is among 20 Chinese groups identified this year by security firm Mandiant thatlaunch cyberattacks against specific targets to steal information. In this case, the DNSCalc gang was going after intelligence on individuals or governments connected to the Association of Southeast Asian Nations. ASEAN is a non-governmental group that represents the economic interests of ten Southeast Asian countries.

The attackers did not exploit any vulnerabilities in Dropbox or WordPress. Instead, they opened up accounts and used the services as their infrastructure.

The gang uploaded on Dropbox a .ZIP file disguised as belonging to the U.S.-ASEAN Business Council. Messages were then sent to people or agencies that would be interested in the draft of a Council policy paper. The paper, contained in the file, was legitimate, Barger said.

When a recipient unzipped the file, they saw another one that read, “2013 US-ASEAN Business Council Statement of Priorities in the US-ASEAN Commercial Relationship Policy Paper.scr.” Clicking on the file would launch a PDF of the document, while the malware opened a backdoor to the host computer in the background.

Once the door was open, the malware would reach out to a WordPress blog created by the attackers. The blog contained the IP address and port number of a command and control server that the malware would contact to download additional software.

Dropbox is a desirable launchpad for attacks because employees of many companies use the service. “People trust Dropbox,” Barger said.

For companies that have the service on its whitelist, malware moving from Dropbox won’t be detected by a company’s intrusion prevention systems. Also, communications to a WordPress blog would likely go undetected, since it would not be unusual behavior for any employee with access to the Internet.

In general, no single technology can prevent such an attack. “There’s no silver bullet here,” Barger said.

The best prevention is for security pros to share information when their companies are targeted, so others can draw up their own defense, he said.

In The New York Times attack, the hackers penetrated the newspaper’s systems in September 2012 and worked undercover for four months before they were detected.

The attack coincided with an investigative piece the newspaper published on business dealings that reaped several billion dollars for the relatives of Wen Jiabao, China’s prime minister.

I Deserve to Be Pampered Too

I knew that I was only going to look at luxury apartments for rent in South Charlotte because I was tired of settling for something that did not fulfill my needs. I might sound spoiled a bit, but I have worked very hard to get where I am in life. I do volunteer work in addition to working my full time job, so I don’t have a problem with pampering myself a bit too. If that means living in an apartment complex that is really nice and overloaded with amenities, then so be it.

It did not take me long at all to find my new home. I just did a search for luxurious apartments in the area of the city where I want to live, and it was easy to choose from the handful of results which complex I wanted to go home to every night. Continue reading

Payday Loan Suggestions That Basically Pay Back

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Payday cash loans can be a perplexing point to discover occasionally. There are a lot of people who have lots of frustration about payday cash loans and exactly what is included in them. You do not have to be unclear about online payday loans any further, read through this post and make clear your confusion.

Usually do not imagine it is possible to steer clear of repaying a payday loan by shutting out your checking account your examine was composed on. Undertaking that would create a condition where you can take place accountable for extremely high charges and curiosity. In addition to receiving you into authorized difficulty, and many more expense.

A lot of people have no other selection but to make use of payday cash loans after they are in need of dollars swiftly. These loans could be a huge help when finances are essential fast, so using them may not be awful. Do your homework and locate the most affordable organization to get cash from prior to signing any paperwork.

If you can, find out what amount of a paycheck lender’s customers are perform repeatedly business. Certain businesses with higher designs of cyclical consumers ought to be observed out for, however, for two factors. It may show they are predatory and trapping many people. However, it could possibly also mean they have good charges and wonderful assistance.

Go through every one of the fine print on what you read through, indication, or might signal in a payday loan provider. Make inquiries about nearly anything you do not fully grasp. Look at the confidence from the replies given by the staff. Some just glance at the motions throughout the day, and have been skilled by an individual carrying out the same. They might not understand all the small print their selves. Never wait to call their cost-free customer care quantity, from inside of the retailer in order to connect to a person with answers.

A lot of people make the mistake of attempting to close their banking accounts to enable them to try to escape from repaying the payday advance firm. Even though this may appear tempting, will not accomplish this. The organization can sue you if you that, and you will probably turn out to be dragged through judge and owing a lot more than you would probably have if you paid out them back legitimately.

Analysis a variety of payday advance organizations prior to deciding in one. There are various organizations around. Most of which may charge you critical monthly premiums, and costs when compared with other alternatives. Actually, some may have temporary special offers, that basically change lives in the sum total. Do your persistence, and make sure you are acquiring the best offer feasible.

In case you are contemplating a quick phrase, pay day loan, do not acquire anymore than you must. Payday cash loans must only be employed to help you get by in the crunch rather than be employed for additional dollars from your wallet. The rates are extremely high to use any more than you truly need to have.

Make sure to keep up to date with any guideline adjustments with regards to your pay day loan loan company. Legal guidelines is usually simply being passed on that alterations how loan companies can function so make sure you comprehend any principle modifications and just how they affect both you and your loan prior to signing a legal contract.

Should you may need funds incredibly quick, a pay day loan could be your best choice. You may have the money settled to your bank checking account within an hour or so. Then, if needed, you may remove a conventional personal loan which will take much longer to approach to pay it off.

Seeing as there are generally extra fees and phrases concealed there. Lots of people have the mistake of not performing that, and so they end up owing a lot more than they borrowed to start with. Always make sure that you recognize fully, anything that you will be putting your signature on.

The easiest way to manage online payday loans is to not have for taking them. Do your very best to save lots of a little bit funds each week, allowing you to have a some thing to drop rear on in an emergency. Provided you can help save the funds for an emergency, you may eradicate the demand for using a cash advance support.

Whichever condition you will be dealing with, you will need good advice to help you help you get from it. With a little luck the content you only read through has presented you that advice. You realize what you must do to aid your self out. Be sure you know all the facts, and so are making the very best choice.

What Has Changed Recently With Businesses?

Things to Consider While Starting an Online Business

Carrying out companies in the online work is a job that needs very much courage and patience. Different websites have provided ways into which people can implement successful online businesses. It’s possible to reach out many people on the online platform as technology have now been integrated into so many aspects of the people’s lives. Online business has been taken to greater heights by the social media platform where different people meet for various reasons. However there are requirements that people should follow so that they enjoy good business in the online platform provided by technology.

Online businesses should be driven by passion. When planning to start an online business one should go for the products they know and the products they can sell comfortably Online Marketers sell products that their clients cannot see physically, so they are bound to ask so many questions. Some clients who ask for the products are well aware of the of the products they want to buy so they ask questions to ensure that what they want is what they will get. Online sellers and service providers should have a goal behind their motive. Its being professional to have your clients know your laws and the terms and conditions that come with your services.

A good online business gives the owner some real freedom although it’s hard to reach. Selling through the website requires a person who has the real power of gaining and putting knowledge learned into practice. Some times its necessary to re-skill so that they incorporate the online market demands. One need to change how they view the online platform. Those who view online platform as a place to chat and post random posts so that they can reach out to every person need to change. There should be clear intentions of business whenever one is serious about business.

Value should be maintained when one is carrying out the business. There should be seriousness due to business competition. For one to be outstanding they should maintain high standards and provision of good value products to attract many clients as possible. These are values that help one to remain on the top of internet marketing. Online buyers mostly engage in business on the basis of trust. That should be done to avoid frustrating the clients for more business.

Online Marketers should be able to learn so many techniques that should help the market their products. Long sustainable solutions are the most are what clients look for in the website so online marketers should be able to offer that. Have passion and patience with the online businesses. Take time to learn this business so that it works well for you.

Understanding the Role of a Recruiting Agency

Just because a small business doesn’t have an established HR department doesn’t mean that the business can go without skilled employees. Small businesses often times have small executive structures full of important personnel. They may also have technical employees, such as scientists or engineers, that are vital to what the business does on a daily basis. When a business loses one of these valuable assets, it will be important to fill those roles as quickly as possible. Unfortunately, the process that a small business may have to go through and the amount of time and effort it takes to find the right person to fill a position can cause them to suffer significantly. That’s why many businesses, both small and large, often work closely with a Recruiting agency.

There many benefits to using a recruiter to fill valuable vacant positions within a business. The first is time. Whether it’s a small business or large business, losing a key executive or technical employee can hurt a business in a short period of time. Filling these positions as quickly as possible is important. Working with a recruiter means getting a significant pool of potential candidates to fill this vacancy quickly.

The other thing to consider is that while filling a vacant position in a timely fashion is important, making sure the right employee is chosen is crucial. Filling a position with the first person that comes along, especially if that person isn’t right for the job is going to put the company in a difficult spot. Fortunately, recruiters will only send the most skilled individuals as candidates. Whether they already have people like this in their database or they have to go out and find them, only the people that are most qualified for these positions will be sent to the business as candidates for the job.

There are other things to consider if you’re thinking about hiring a recruiter, such as the amount of money it will cost to hire a recruiter. However, whether it’s time, money, convenience or the importance of finding the best qualified individual for a job, a professional recruiter is the best way to go.

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Learn The Secrets to Lose Weight That Works

Health is wealth and your health is really all you got. There is no way you can ever be said to be in perfect health when your BMI is way past where it is supposed to be.

You have been trying to lose some weight but have found that every time you lose 10 or 15 pounds,you regain all the lost weight after a short while,and this can be demoralizing.

It is clear that the existing traditional weight loss techniques that most people have been exposed to have not been giving them the kind of results that they signed up for and that is why there is need for us to explore and see if there could be other ways to achieve the results they want.

The good news is that there is a weight loss program that really works.

Traditional diet programs fail to work very well for the simple reason that most people lack the discipline to stick to the “diet” to the end,it is not their life and at a certain point in time,they will just get tired and revert to their “old ways” of living.

Mayo has been able to come up with a program which involves good,healthy habits that once adopted constitute a new lifestyle,where the person struggles less.

Follow the following advice backed by Mayo clinic professionals and keep your weight exactly where you want it.

The experts advice that it is not a good idea to eat your meals while you do other mind distracting stuff such as watching the telly or using your smart phone. If your mind is wandering to other things apart from the meal before you,you will absent- mindedly be consuming extra calories that worsen your condition.

Try to prepare meals that are as “real” as possible.

Try to remain as active as you can;you could choose to walk or cycle to the shopping mall instead of driving there.

Don’t say something like “I want to shed off 30 pounds”,you should instead say something like “I commit to be walking for 40 minutes each day without fail.” Most people focus too much on losing weight until they lose the joy of living,and the Mayo clinic would want you to live a happier life even as you work on your health related issues.

Avoid eating out all the time. The charming restaurant owner has a way of ensuring that there are smells and sights at the eating place that entice you to eat more.

You need to walk to the local Mayo Clinic and find out what’s working in 2017.

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Major factors to consider when choosing your venue for a wedding

It is the pressing urge of every person planning for the wedding to acquire the perfect venue. By so doing, many after their engagement start planning for their memorable venue. However, great number of people require much assistance since they usually have no idea pertaining different avenue for their wedding.Additionally, the wedding venue is the first best, and important thing you require booking as a couple newly engaged and it usually give the meaning of the entire feeling toward your wedding ceremony.

Nevertheless, you need to follow some great factors to ensure your mission of finding the best venue for your wedding is accomplished. After making up your mind on the best suiting venue for your wedding, the other best thing to do is to determine your style to be able to conclude the contract. Many couples have qualities difference that the can like to match their planned venue for their occasions.

It is necessary therefore to have your wedding timing to facilitate the contacting of your required venue for your special wedding.However, in the summer months, most wedding happens, but autumn nowadays is becoming couple choose to have a wedding, which is popular.
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You venue availability will be determined by your chosen month of the season.In addition, you can be flexible with your fixed date for your marriage since good venues become booked up in advance.
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However, before planning for your wedding venue, it is important to have a financial budget to guide your expenditures.It is necessary to ask the average cost when you contact the venues. Thus, when you consider making comparison of prices of different venues you will be certain with your planned budget.

Additionally, if you plan your budget properly, you will be in a position to get the right venue to fit the guest toward your memorable wedding ceremony. It is, however, important to visit the venue first before paying to make sure it is the right avenue that matches your ceremony.

However, is necessary to have an estimate of the expected guest first to be able to choose the right fitting venue for your planned ceremony. Therefore, you will have your guest fit for the chosen venue of your wedding.

Many venues have full capacity of different services in their package, and therefore you require confirming before signing the contract. It is wise to write every detail to have copy of the agreement concerning the venue you choose for your wedding.

However, if your wedding consist of guest who comes away from town, it is wise you consider the accommodation and transport in your budget.By so doing, you will be in a position to choose the right venue close to the hotels and convenient for the transportation of the guests.

Learning The “Secrets” of Franchises

Restaurant Franchising 101: How to Win It Big in Business Franchising – Top Tips

The decision to buy restaurant franchises is an important business move that usually only huge investors and smart businessman make. In this specific franchising side of the business world, most investors will study it for months so that they can be sure if they will get profits. The aim of this piece is for you to turn restaurant franchise opportunities into a field where you earn more money than investing into it.

Getting ready. Before diving into the world of restaurant franchising, you would have to consider learning several things about Franchise Disclosure Document (FDD). You have to understand all the laws surrounding the franchise company and how you can use all the info to get better results later on. You also have to know if the company you are planning to franchise can get you a good overall return on investments. The success of your new franchise always depends on the scale whether you are earning more than getting more liabilities. It is a smart move to check in with the management team and know if they can use their same principles and concepts to cope up with new quota, challenge, and business goals. If you can see that the team, the management people, can bring your franchise to new heights, then you are seeing the right path.

Ask for help. This includes hiring professionals who can help you with making the decision to crossing over that line. Sometimes it would work for your goals to get a second opinion by asking the opinions of other franchise operators. It will tell you if the franchise can earn you a profit. The goal is to see if your business franchise not just survive for the next 10 to 20 years but to gain more profits for the long haul. It is a smart move to locate now your franchise market, the place where you can get new customers and show your existence.
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Test the system. The next step is to know if you can operate on their level of expectations. You have to evaluate the management and operations team if they can reach certain levels or if they have limitations. Check if your team can try the system for a few months and see the expected results. Check the average system sales profits and growth rate.
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Predict results. As soon as you have tested the system, estimated the growth, see the possible results, and predicted when the company will start earning big, start predicting the results. From there, you can begin setting the rules that will be significant to your business.

Looking On The Bright Side of Experts

Everything You Need To Know About Aeration And Its Benefits There are lawn care methods that you can use to maintain and keep your lawn beautiful. Regular watering, mowing and fertilizing will keep your lawn beautiful and healthy. The lawn of your grass should receive the right nutrients. One of the most popular lawn care method is aeration. The aeration method will let water and air to penetrate the grass on your lawn or the lawn thatch. You can beautify your lawn with aeration. If you want nutrients, air and water to enter the soil of your lawn then you need to use aeration method since it will create tiny holes on the soil. You will have a stronger lawn since this method helps roots grow deeply. This can really alleviate soil compaction. Soil that are compacted has so much solid particles which prevents nutrients, air and water from entering the soil. Heavy organic debris and excess lawn thatch can really affect your lawn. So many homeowners do not know if their lawn should have aeration. This method is good for your lawn if you use it as a playground. If you have a newly built lawn then you should have aeration. Newly constructed lawn are buried and stripped. Aeration is best for lawn that dries out easily and has a spongy feeling. Excessive thatch can cause this kind of problem. Soil layering also needs aeration. Aeration will break up layering in order for air and water to enter the soil.
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You should only conduct aeration when it is the season of growing. This is the season when the grass can easily heal and fill up areas that have holes that are caused by soil plugs.
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They use different tools in aeration method such as the spike aerator and the plug aerator. The plug aerator can remove a plug or core on the lawn’s soil and grass. The spike aerator will poke little holes on your lawn. This kind of aeration tool makes use of a tine. You need to make sure that your lawn has moist soil before you perform aeration method. If your soil is too dry then you might have a hard time in aerating it. The best time to aerate your lawn after you water it. You should not leave any part on your lawn so you will break all of the compacted soil. Once you are done with aeration you still need to mow, water and fertilize it. There are really so many benefits that aeration can give your lawn. Aeration can really make your lawn beautiful.