Design Thinking Methodology Book par Emrah Yayici

December 12, 2018

Design Thinking Methodology Book par Emrah Yayici

Titre de livre: Design Thinking Methodology Book

Auteur: Emrah Yayici

ISBN: 6058603757

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This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
 

  • products;
  • technologies;
  • services;
  • business models;
  • marketing ideas;
  • processes;
  • spaces; and
  • solutions for diverse business, social, and everyday challenges.

  It includes easily applicable design thinking techniques, such as
 
  • HMW questions,
  • personas,
  • mind mapping,
  • empathy mapping,
  • affinity diagram,
  • value-proposition canvas,
  • storyboard,
  • cause-and-effect diagram,
  • brainstorming,
  • brain dumps,
  • reverse brainstorming,
  • benchmarking,
  • journey map, and
  • prototyping.

  A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
 
  • project managers and IT specialists,
  • innovation teams,
  • marketing professionals and brand managers,
  • product managers,
  • designers,
  • consultants,
  • strategic planning experts,
  • C-level executives, and architects.

  The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
 
  • creativity,
  • thinking out of the box,
  • empathy,
  • visual thinking,
  • observation,
  • asking the right questions, and
  • pattern recognition.

  It also describes how to apply design thinking and lean and agile methodologies together.